Internationalization

From this work area, Habic aims to cover foreign markets as a strategy for growth and positioning. This is achieved through collaborative activities such as reverse missions with international prescribers, on-site actions like direct missions or pop-ups, collaborative stands at fairs, and permanent showrooms in various cities around the world.

These initiatives usually operate under the Basque Living banner, an umbrella brand that the cluster uses to address prescribers.

Summary of internationalization actions for 2024

Internationalization Projects

Reverse Missions

Professional trips organized by the Habic cluster in which guests from strategic markets visit the headquarters of different companies in the Basque Country.

Direct Missions

International events in a destination country where meetings are generated with architects, designers, and other key agents in the sector.

Collaborative Stands at Fairs

Collaborative participation in strategic fairs for the sector through participation in grouped stands.

Pop-Up Events

Pop-ups are events that take place both nationally and internationally in different strategic cities.

Showrooms

Habic, under the commercial banner Basque Living, has 4 showrooms in different cities around the world: Madrid, Donostia – San Sebastián, London, and Mexico City. In these showrooms, different products and samples from various exhibiting firms can be found. Additionally, these spaces serve as meeting points for professionals from different geographical areas.

Working Group - Internationalization

If you belong to an associated company and want to be part of the Working Group – Internationalization, send an email to habic@habic.eus